History of Audi

Founder of Audi

August Horch

August Horch(born--October 12, 1868,Winningen,Germany & death--February 3, 1951,Münchberg,Germany)was a German engineer and automobile pioneer, the founder of the manufacturing giant which would eventually become Audi or Audi AG.

Meaning of Audi

Audi is named for the Latin word for 'hark' as in auditory.  The reason was that the automobile inventor's last name was German for hark, "Horch" but he lost the right to make cars with that name when he was bought out by his partners.  His son came up with the name.

Early History of Audi

In 1885,wanderer automobile company was established,

In 14 Nov.1899, August Horch established the company A. Horch & Cie. .10 years later, because of a dispute between Horch & the supervisory board, he was forced out of the company.After that In 1909, he established a 2nd company, Horch Automobil-Werke GmbH , but he continued to use the Horch name.So his former partners sued him for trademark infringement.The German Supreme Court  determined that the Horch brand belonged to his former company.
 After Court's order,August can not use Horch name,so they called a meeting of the company and at that time his son gave him a idea to use a name "Audi"

History of Audi's Logo

The four ring of this logo indicates that,In past(1932) four giant manufaturer company of Germany were merged,that four companies were

1-Horch

2-Audi

3-Wanderer

4-DKW

Interesting fact's about Audi

• Audi created World's 1st self start engine.
• Audi is only one company in world,which makes whole aluminium body of car.
• Audi launches daytime LED lights in it's car after 2006.
• Audi was owned by Volkswagon Group since 1966.
• Audi is part of the "German Big 3" luxury automakers, along with BMW and Mercedes-Benz.